The Company
M&S
The Challenge
With the help of Octopus Signage and its Video Analytics solution, they can understand the power of their campaign through screens and gather very detailed analytics data in terms of demographic breakdown. The project will be extended with Octopus Wi-Fi solution, which will help them to understand customer behavior inside their stores to figure out at which part of their store they are spending their time at the most.
The Promo
The Solution
With the help of Octopus Signage and its Video Analytics solution, they can understand the power of their campaign through screens and gather very detailed analytics data in terms of demographic breakdown. The project will be extended with Octopus Wi-Fi solution, which will help them to understand customer behavior inside their stores to figure out at which part of their store they are spending their time at the most.
Results Obtained
The project had started with Octopus Video analytics and will continue with Wi-Fi Analytics for customer behavior analysis. Despite being at a very early stage in the project, M&S has already started to collect very valuable, real daily data from their stores. They have just updated their marketing strategy based on the attraction data they’ve gotten from the content displayed through their screens.
